Insights
Perspectives on reputation, leadership
and the moments that matter.
Analysis and practical guidance on strategic communications, corporate reputation, public affairs, stakeholder intelligence and executive leadership — written for the executives and boards responsible for consequential decisions. Authored by Daniel Sacerio, Founder and Principal of Kairos Strategic Advisory.
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Featured Insight
Crisis & Reputation5 min read
What Should a Company Do in the First 24 Hours of a Crisis?
The first day rarely resolves a crisis. It does, however, determine how difficult the following year will be.
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More perspectives
- Crisis & ReputationAugust 29, 2026 · 4 min read
Crisis Communications vs. Crisis Management
They are related disciplines with different objectives — and confusing them is how organizations solve the incident while losing the audience.
- Crisis & ReputationSeptember 9, 2026 · 6 min read
What Is Reputation Risk?
Reputation risk is not the risk of bad news. It is the risk that what an organization does and what its stakeholders expect have quietly drifted apart.
Facing a consequential communications challenge?
Kairos advises organizations across crisis and reputation, corporate communications, public affairs, research and intelligence, executive communications and stakeholder matters.